The Role of Digital Channels in Industrial Marketing Communications

Marketing

1. Explain marketing communications channels to successfully reach a target audience. Provide examples

2. Differentiate between traditional and new media options in relation to branding strategies. Provide examples

3. What are the various methods used to make marketing communications more effective?

4. Determine branding strategies used for marketing purposes. Provide examples

5. What has Facebook done well and why haven’t others copied all aspects of their marketing plan?

6. Recommend strategies for earning and measuring customer loyalty. Provide examples

7. The Role of Digital Channels in Industrial Marketing Communications. Provide examples

8. Online Marketing Fundamentals. What are the characteristics of a successful brand stra

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