What kind of strategy do you recommend if Yogurtland continues its international expansion:Would you recommend product standardization or localization?

What kind of strategy do you recommend if Yogurtland continues its international expansion:Would you recommend product standardization or localization?.

International

  1. What kind of strategy do you recommend if Yogurtland continues its international expansion? Would you recommend product standardization or localization? Which overall strategy would you recommend—transnational, multi-domestic, or global? Explain your reasoning and apply the concepts from Carpenter and Dunung (2012) and Jeyarathmm (2008). Make sure to cite some articles on Yogurtland as well.
  2. What kind of strategy would you recommend for Micromax’s international expansion? Would you recommend product standardization or localization? Which overall strategy would you recommend—transnational, multi-domestic, or global? Explain your reasoning and apply the concepts from Carpenter and Dunung (2012) and Jeyarathmm (2008). Make sure to cite some articles on Micromax as wellFor a custom paper on the above questions or related topic. Place an order with us.

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What kind of strategy do you recommend if Yogurtland continues its international expansion:Would you recommend product standardization or localization?