Choose a company that has failed in their internationalization/expansion efforts, and/or is experiencing challenges/issues in the country/countries they have been trying to do business in.

Hofstede

  1. What are the management issues the company is facing?
  2. Based on Hofstede and other indices, why are they facing these issues?
  3. What should they do, i.e. what would be your recommendations to resolve the issue(s)
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Prioritizing Projects at D. D. Williamson

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