Apple’s primary entrepreneurial focus—providing powerful and user-friendly products and solutions, with a focus on design—drives Apple to remain a world leader in cutting-edge media and technology

Entrepreneurs change the world by creating wealth not only for themselves, but also for many others around them. Why not be another Steve Jobs and create a venture as successful as Apple, which stands out from similar companies because of its unconventional business ideas that constantly redefine the standards for products, marketing, and techniques for industry innovation? Apple’s primary entrepreneurial focus—providing powerful and user-friendly products and solutions, with a focus on design—drives Apple to remain a world leader in cutting-edge media and technology. This philosophy brought to the world such successful products and services like iTunes, the iPhone, and the iPad. Do you know anyone who has never heard about Apple and its products? This course will reveal the entrepreneur inside you and will increase your chances of success in your career. Each module will help you put together the entrepreneurial puzzle. Buckle up and good luck! Module Readings Complete the following readings early in the module:Module overview From your course textbook, Entrepreneurship: Starting and operating a small business, read the following chapters:      Entrepreneurs Recognize Opportunities The Business Plan: Road Map to Success Creating Business from Opportunity Appendix 1 The Daily Perc

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