What types of tools do they use, and how effective are those tools

Using your favorite search engine, locate the websites for  two research   firms. Conduct a review of the services offered by these two  different   research  firms. What types of tools do they use, and how effective are  those   tools?  Then, write an essay responding to the following questions/topics,    evaluating  each research firm’s capability of providing valuable services to   its  customers. 

  1.    Contrast   the services and tools provided by the two research firms.       
  2. Explain   the advantages of utilizing these research firms. 
  3. Discuss   why a company might decide to save the money and utilize its in-house team as   opposed to one of these firms. 
  4. Explain how   the tools discussed in the lecture might enable more         companies to   complete their research internally. 

Your APA-formatted submission must be a minimum of three  pages (not   including the title page and the reference page). References must  include the   two websites and a minimum of one additional credible reference. All  sources   used must be referenced. Paraphrased and quoted material must have    accompanying  citations. 

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