Market Segments

Market Segments    

The U.S.  population continues to diversify, increase in average age (primarily  due to baby boomers), and to be influenced by national legislation  (e.g., Affordable Care Act, Medicare Modernization Act, HITECH Act).  Select a specific type of health care organization. Which market  segments pose opportunities for growth, and which pose threats to the  organization’s survival? Provide at least one strategy related to the  assessment and interaction with its market and customers that will  maximize opportunities and minimize threats. Support your primary  response with at least one scholarly source. Provide in-text citations  and complete references for all sources used. Format your post according  to APA style as outlined in the Ashford Writing Center.

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