The stores may use this information to market more effectively and increase their profits

In this Discussion you review and debate several aspects of data  collection and privacy.Loyalty cards for grocers and other types of  stores promise savings and rewards in exchange for detailed information  about your buying habits. The stores may use this information to market  more effectively and increase their profits. They may also sell the data  to anyone else.

Find several articles about loyalty cards on the Internet. Address these issues in your discussion posting:

  • Identify a hidden drawback and its consequences to the consumer.
  • How does the possible theft of this compiled data affect the situation?
  • What legal protections are available in your jurisdiction?
  • What additional protections do you feel are fair?