The stores may use this information to market more effectively and increase their profits
In this Discussion you review and debate several aspects of data collection and privacy.Loyalty cards for grocers and other types of stores promise savings and rewards in exchange for detailed information about your buying habits. The stores may use this information to market more effectively and increase their profits. They may also sell the data to anyone else.
Find several articles about loyalty cards on the Internet. Address these issues in your discussion posting:
- Identify a hidden drawback and its consequences to the consumer.
- How does the possible theft of this compiled data affect the situation?
- What legal protections are available in your jurisdiction?
- What additional protections do you feel are fair?