defines managerial success/failure will have to be discussed before example companies can be assessed

The references must be published items (books, articles, etc.), not mere websites.  Do not include websites to your sources in the bibliography.  The only exception is the company websites, which most assuredly will be included.

 The course paper will cover an example of managerial success and an example of managerial failure.  Obviously, this requires two separate company examples.  What defines managerial success/failure will have to be discussed before example companies can be assessed.  Make sure you elaborate on what most contributed to the success and failures.  Be sure to consider the management and implementation issues as they relate to strategy, structure and controls.  Students that find distinctive examples can expect a higher grade.  The paper length is two pages, single spaced… not including references.  The two page requirement does not include citations.  

Make sure when you define “success” that you find examples of management practices that contributed to the success. In other words, make sure the topic of the paper is the “management practices” that contribute to the success… Not just the results. Also, make sure the paper is NOT a “company” report, in favor of a critical analysis of what the managers were doing. 

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