Market Entry Strategies

Market Entry Strategies

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Choose two articles from online scources, one that addresses Market Choice Strategies and one that addresses Market Expansion Strategies. Write an article review of approximately 6 pages answering the following questions:

  • What are the main ideas of the two articles?
  • How do the two articles relate to one another?
  • Are the ideas in the articles contradicted by more recent thinking on the subject of global market entry strategies; for example, by the ideas in this module’s text resources? Describe any contradictions you found regarding global marketing entry strategies in the articles.
  • How will you apply the ideas in these articles to your course project?

Make sure you provide the full citation for both articles, and any other scholarly resources used and follow APA formatting in writing your review.

Submit your assignment to the Submissions Area by 1/8/19 8PM PST.

Assignment 2 Grading Criteria Maximum Points
Accurately states the main ideas of the two articles. 20
Correctly identified the relationship between the two articles. 20
Described the contradictions regarding global marketing entry strategies. 25
Explained application of the articles to the course project. 25
Formatting, Scholarly level writing, and timeliness. 10
Total: 100
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