Excellent Strategic Management Showcased: Priceline.com Inc.


Read “Excellent Strategic Management Showcased: Priceline.com Inc.” on page 90 of your course textbook. As you read, pay close attention to Priceline’s strategy, and write a case study describing the following points: 

  • What are Priceline’s internal strengths and weaknesses? 
  • Who are Priceline’s competitors? 
  • Do you see Priceline’s strategy as effective or ineffective? Why? 

Your case study must be at least one page in length, not including a title and reference page. Outside sources are not a requirement for this case study, but if you choose to use them, they must be cited and referenced according to APA standards.

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