The task for this forum is to conduct research to identify specific examples of sport companies targeting a segment of the consumer market

The task for this forum is to conduct research to identify specific examples of sport companies targeting a segment of the consumer market. The example(s) you locate may represent any sport product or service, but must clearly be targeted toward consumers based on demographics, psychographics, geographic location, etc. Based on the current issue, any archived issues of Sports Business Journal (SBJ), or personal experience, please research this topic and support your opinion, with a citation or citations.

Must include personal experience, relate to biblical principles, and include external research to support your main points/ideas. This assignment must also include at least 1 Scripture reference and 1 other primary or secondary source in addition to referencing the SportsBusiness Journal.