Hospital organization external environmental and service area competitor analysis for a new health care service

Hospital organization external environmental and service area competitor analysis for a new health care service.

Select a health care hospital organization for your project. The CEO of your hospital organization has asked your group to make a recommendation for a new health care service and plans as part of the organization’s strategic plans for the upcoming year. You will select a service category and a service area and conduct an external environment and a service area competitor analysis for a new health care service for your selected hospital organization. Be sure to make it clear in your introductory and conclusion paragraphs what the new health care service is and the service area. Also, have a good purpose statement.

I recommend that you select a top 10 hospital in the U.S. One of these top 10 hospitals nearest to your city would be great. See attachment for more information. Hospital recommendations for this assignment.

Using information presented in Chapters 2 and 3, select a service category and a service area and conduct a complete external environment (Chapter 2) and service area competitor analysis (Chapter 3) for a new health care service.

-The project tends to have two phases – one is to identify the general/societal and health care industry issues and the second phase deals with service area competitor issues.

-Chapter 2, of course, concerns the general/societal and health care industry issues. For this portion of the project, students should identify the general issues (legislative/political, economic, social/demographic, technological, and competitive; I recommend actual statistic facts and figures for this information) that affect all industries and organizations.

Some recommended sources to use for your external environment and service area competitor analysis.

https://www.census.gov/
http://www.city-data.com/
http://www.esri.com/data/esri_data/ziptapestry

References

Quick Facts. (n.d.). Retrieved from U.S. Census Bureau: https://www.census.gov/

Search City Data. (n.d.). Retrieved from City Data: http://www.city-data.com/

What Your ZIP Code Says about you. (n.d.). Retrieved from ZIP Lookup: http://www.esri.com/data/esri_data/ziptapestry

This environment represents the general context for “doing business.” As pointed out in the text, these can be very important issues that have a long-term impact on the development of industries. Industry issues tend to have a high, more immediate impact. These more specific “rules for doing business” will affect a number of service categories. This project helps students to recognize that there are “layers” of issues that they should consider if they are to become effective strategic thinkers. For the project, students should be asked to use one of the organization techniques presented in the text. Students typically use Trend/Issue Identification and Evaluation (Exhibit 2-4 and 2-5); however, stakeholder analysis, scenarios, focus groups, and so on should be encouraged.

-Once the macro issues (general and health care) have been identified, students should complete a competitor analysis for a selected service category and service area.

IMPORTANT: We generally provide the following outline as an initial guide:

Specify the Service Category.

Delineate the Service Area.

General

Economic

Demographic

Psychographic

Health Status

Perform a Service Area Structure Analysis.

Threat of New Entrants

Intensity of Rivalry

Threat of Substitutes

Power of Customers

Power of Suppliers

Do a Competitor Analysis.

Competitor Strengths and Weaknesses

Critical Success Factors

Strategic Groups

Map Competitors

Likely Responses of Competitors

What is the new health care service your group has determined is needed and address these 6 questions? (Questions whose answers are considered basic in information gathering or problems solving: Who, What, When, Where, Why, How?)

Identify Service Category Critical Success Factors.

Identify and Map Strategic Groups. Make one strategic map for the service area and a second for the competitor analysis.

Provide a Synthesis. 

An extended example of a service area competitor analysis is provided throughout the chapter for Cosmetic Dentistry (Teeth Whitening) (service category) in Santa Fe, New Mexico (service area). (See Perspective 3-1, Exhibits 3-4, 3-6, 3-8, and 3-10.) Students typically choose service categories such as a children’s hospital, a cardiac unit in a hospital, home health, long-term care, rehabilitation, and so on. Service categories that are very competitive because of the large number of competitors, such as dentistry and plastic surgery, are typically somewhat easier to do (in that all aspects of the service area competitor analysis can be completed). The students often define a local service area that facilitates gathering the necessary general, economic, demographic, psychographic, health status, and competitor information.

Examples: Service Category: Long term care, New extended services and facility for the elderly in Sacramento. (Service Area: Plastic Surgery: Opening a two new, high quality plastic surgery clinics) in San Diego (Service Area).

More ideas for your health care services topic.

Physical Rehabilitation Center of Tulsa

Hope Recovery Addiction Center of Tulsa

MedExpress Urgent Care Center

Aberdeen Memory Care of Tulsa

St. John’s Health Institute-Heart Rhythm Services

Mental Health/ Family and Children’s Services

Physician Center For Weight Management

Dental Implants

Lasik Vision Center

Radiation Oncology Therapy

St John CyberKnife Center

DaVinci Surgical System surgical specialists at Warren Clinic

St. Francis Imaging Center

Google searches can be a helpful aide in researching these topics.

A 1500 to 2000 word paper (title page and reference page is not included in the word count) (It is ok to go over in word length.) should be submitted to the instructor at the end of Week 4. You are required to have at least 5 outside sources for this assignment.

Click on the “Week Four Assignment” link above to submit your assignment, as well to get more information regarding the due date and grading rubric.

Also, have a strong introduction paragraph, purpose statement, and conclusion paragraph. Be sure to read your written assignment out load before submitting it to correct grammar and writing composition errors.

> Use APA formatting with a title page and reference page.

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