Table of Contents
- Executive
Summary
- The Opportunity
- Problem to be solved or need to be filled
- Brief Description of the Business
- The Opportunity
- How the proposed business solves the problem
or fills the need
- Competitive Advantage
- Brief Description of the business model
- The Target Market
- The Management Team
- Brief Summary of the Financial Projections
- The amount of capital needed and what the
capital will be used for, if the plan is going to a potential investor
- Description of What the Business Needs
- Exit Strategy for Investors (if the plan is going to investors)
- The
Business
- The Opportunity
- Detailed description of the problem to be solved or need to be filled
- The Description of the Business
- The Opportunity
- Description of how the proposed business plans to solve the problem or fill the need
- Company history or background
- Company mission and objectives
- Competitive Advantage
- Description of the business model
- How the business will create a sustainable
competitive advantage
- Current Status and Requirements
- Description of where the business stands today
- Description of what the business needs to move forward
- Management
Team
- Management Team
- Management experience
- Management ability
- Technical expertise
- Board of Directors
- Management Team
- Number of directors
- Composition of the board
- Board of Advisers
- Number of advisers
- Composition of the advisory board
- How the advisory board will be used
- Key Professional Service Providers
- Law firm
- Accounting firm
- Business consultants
- Company
Structure, Intellectual Property, and Ownership
- Organisational Structure
- Organisational chart
- Description of organisational structure
- Legal Structure
- Organisational Structure
- Legal form of organisation
- Ownership structure of the business
- Intellectual Property
- Patents, trademarks, and copyright applied for or approved
- Industry
Analysis
- Industry description
- Industry trends
- Industry size
- Industry attractiveness (growing, mature, or in decline)
- Profit potential
- Target Market
- Industry description
- Description of target market
- Competitive position within target market
- Competitive analysis
- Marketing
Plan
- Product Feasibility and Strategy
- Product strategy
- Concept testing
- Usability testing
- Pricing Strategy
- Channels of Distribution
- Promotions and Advertising
- Product Feasibility and Strategy
- Operations
Plan
- Method of Production or Service Delivery
- Availability of Qualified Labour Pool
- Business Partnerships
- Types of business partnerships
- Purpose of business partnerships
- Quality Control
- Customer Support
- Customer support strategies
- Customer support obligations
- Financial
Plan
- Capital Requirements for the Next 3 to 5
Years
- Sources and uses of funds
- Overview of Financial Projections
- Capital Requirements for the Next 3 to 5
Years
- Explanation of how financial projections are
prepared (assumption sheet)
- Income Statements
- Cash Flow Projections
- Balance Sheets
- Payback and Exit Strategy (if the business plan is sent to potential investors)
- Critical
Risk Factors
- Management Risks
- Marketing Risks
- Operating Risks
- Financial Risks
- Intellectual Property Infringement
- Other Risks as Appropriate