Corporate environmentalism recognizes the need to integrate environmental issues into the firm’s strategic plans. Trends in the natural environment for marketers to be aware of include:
§Shortage of raw materials
§Increased energy costs
Corporate environmentalism is becoming an increasingly important factor for investors with the Dow Jones Index now listing sustainability as an indicator of performance.
What is your opinion of this? Does investing in sustainable initiatives really benefit the company or is this a marketing ploy to attract more customers? Support your answers with actual examples.