In China, the Pen Is Mightier When It’s Pricier
READ the article entitled “In China, the Pen Is Mightier When It’s Pricier” by Cameron McWhirter and Laurie Burkitt. Next, analyze the role of consumer demand in influencing Parker Pen’s Strategies. Critically examine whether Parker will be able to maintain its market power in China.
Please READ the article it is very short