right for the Customer or Right for the Salesperson Robert McMurrian, Ph.D. University of Tampa Erika Matulich, Ph.D. University of Tampa

Right for the Customer or Right for the Salesperson Robert McMurrian, Ph.D. University of Tampa Erika Matulich, Ph.D. University of Tampa Abstract Salespeople have historically been challenged with gray areas related to ethics and personal selling. In this case study, we present an actual event in which a salesperson was faced with such a gray area; balancing the requirements of a sales job with the needs of a customer. Discussion questions to guide a class discussion related to the case are provided. Keywords: ethics, personal selling

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