Role of IMC in the Marketing Process

Topic under Study: Introduction to IMC/The Role of IMC in the Marketing Process (Chapter 1 & 2)

Watch the following Budweiser Superbowl commercials at: Commercial 1 (Links to an external site.)Links to an external site., Commercial 2 (Links to an external site.)Links to an external site., and Commercial 3 (Links to an external site.)Links to an external site.

Check the following post on Budweiser Facebook page (Links to an external site.)Links to an external site., and its Twitter page. Based on what you have learned so far, discuss how various IMC tools can be used by companies such as Budweiser to build and maintain relationships with their customers in the case of Superbowl commercials over years.

  • Your blog entry should be no more than 300 words.
  • Make sure you spell check your work for grammatical errors and typos.