Media portrayals of the ageing issue

  • Criteria & Marking:

1. Concisely summarise the key points of the media portrayals of the ageing issue. (5 marks)

2. Depth of discussion and analysis of the media portrayals of the ageing issue. (10 marks)

3. Critical evaluation of the social context of the ageing issue, including resources and approaches to address the ageing issue from different perspectives of theories, knowledge and research. (15 marks)

4. Level of recommendations on student’s own profession to better work alongside with older people to combat the negative stereotypes and discrimination of ageing. (10 marks)

5. Ability to write a well-structured, grammatically correct and accurately referenced piece of academic work. (5 marks)

  • Description:

Length: 2,500 words

The mass media is a critical platform for communicating the meanings and experiences of ageing, and it plays an important role in shaping our values and perceptions on ageing issues. Media portrayals of older people influence views and attitudes about the ageing process.

This assessment provides students with the opportunity to apply the knowledge they have learned from the course, to critically analyse an ageing issue that is presented in media portrayals, and to inform their own future professional practice.

Students are expected to select 3 media portrayals (from newspaper and/or radio-television news) that relate to a common ageing issue. An ageing issue could include portrayals of caregiving, health care, equality, discrimination, financial impacts, legal issues.

The essay is 2,500 words in length. It should include Part A & Part B and address the following points:

Part A – Critical Analysis of Media Portrayals:

SUMMARISE – briefly describe the selected media portrayals including the key stories, information or messages illustrated in these portrayals.

ANALYSE – examine the content of these media portrayals to explore the positive, negative and neutral depictions of older people and highlight important ageing issues.

CRITIQUE AND EVALUATE – analyse the media portrayals focussing on the social context of the ageing issue, and provide a critical evaluation of resources and services relevant to this issue. Opinions and analysis should be supported by theories, knowledge and research from the literature on ageing.

Part B – Recommendations for Practice:

RECOMMEND – present your recommendations on how your own profession to better work alongside with older people to combat the negative stereotypes and discrimination of ageing.

  • More Information:
  • Submission: Please submit your final essay to the submission point below.

Resubmission: 
At convenor’s discretion for no more than a pass.