What changes are occurring in the non-disposable razor category? Assess Paramount’s competitive position. What are the strategic life cycle challenges for their current products as well as for Clean Edge

This is a three page assignment:

1. What changes are occurring in the non-disposable razor category? Assess Paramount’s competitive position. What are the strategic life cycle challenges for their current products as well as for Clean Edge?

2. How is the non-disposable razor market segmented? Examine consumer behavior for non-disposable razors

3. What are the arguments for launching Clean Edge as (a) a niche product and (b) a mainstream product. Which would you recommend? What are the strategic implications of that recommendation?

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