Strategic Management

A business case has at least four components, including market  components, product components, industry components, and company  components. Describe a hypothetical new product. Show how primary and  secondary research for the hypothetical new product would be used to  determine the following and identify the component where these would be  included:

  1. the appropriate features of the product,
  2. the product’s target price,
  3. characteristics of product users,
  4. size of the total market, and
  5. projected product sales revenues in year one of the product’s sales.


  • Write a four- to six-page paper.
  • Include a title and a reference page.
  • Use at least four to six scholarly, peer-reviewed references that provide information and guidance for your assignment.