Service Characteristics, The Role of Marketing in Strategic Planning, and The Marketing Environment
Assignment #2: Service Characteristics, The Role of Marketing in Strategic Planning, and The Marketing Environment (Chapter 2,3,&4)
- Identify your brand.
- Briefly introduce your brand.
- Identify and demonstrate how your brand can deal with the four service characteristics. Give specific examples for each.
- Identify the marketing mix (the 7ps) and illustrate an actual example (at least 1 example) for each category from your brand.
- Apply the product-market expansion grid to your brand. List an example for each stage and explain how your brand can develop growth strategies in the table below.
|Existing Products||New Products|
|Existing Markets||Market Penetration||Product Development|
|New Markets||Market Development||Diversification|
- What are some of the unique challenges your brand faces nowadays? List at least 2 examples and explain each.
- What are the microenvironmental factors for your brand? List at least 3 examples and briefly explain each.
- What are the macroenvironmental factors for your brand? List at least 3 examples and briefly explain each.
- Conduct a SWOT analysis for your brand. List at least 3 examples for each component and explain briefly in the table below.
- Reference list.