Southwest airlines -> the design (communication, strategy) & why are they suffering

ORGB 3810

Group Project Part 2


In the research phase of your Learning Group Project, your group will consider the possible sources of information you will need to consider for preparing your report. It is important that you collect information from a variety of sources, including information from the organization, reports and articles from the popular press (like those most often found through Google), and academic sources, such as those found academic journals (which you will find in our Library and Google Scholar).

Your group should remember in this phase that the task of the project is to investigate organization design issues in the organization that you are researching. While your final paper should include a description of the organization, most of the discussion will focus on structure and design as they support your organization’s values and strategy. It is helpful at this point to review the topics of the units and chapters of the text to guide you toward the issues that your organization faces.

Submit a paper of 750-1000 words, double spaced, 12-point font, excluding title page and references that includes the following:

  • The sources that you found meaningful
  • The kind of source, i.e., academic, popular, primary, or secondary
  • A brief discussion (3-4 sentences) describing the organizational theory and design issues about your organization that this source enlightens.


Part 2: Collecting Data on Your Organization will be marked in its entirety out of 100. The following rubric indicates the criteria students are to adhere to and their relative weights in the assignment overall.

  Activity/Competencies Demonstrated 5% of Final Grade
1. Content (60%)
  a. Identified academic as well as non-academic sources /15
  b. Any modification of the Learning Group Project Plan documented and reported /10
  c. Identified and discussed course issues of organizational design. /10
  d. Discussed how the sources will contribute to the understanding of the organization’s design and structure. /15
  e. Part 2 Lead person ensured that all requirements of the assignment have been met. /10
2. Communication (25%)
  a.  Uses language clearly and effectively /10
  b.  Information organized intelligently and holistically (i.e., not simply answers to questions) /10
  c.  Proper introduction and conclusion to paper /5
3. Attention to Detail (15%)  
  a. APA Formatting (title, headings, and references) /10
  b. Spelling and grammar /5
Total /100