Explain why you chose to utilize the selected reports

Google Analytics Web analytics service allows users to create various reporting structures based on the data that they are looking for.

Choose four reports generated by Google Analytics Web analytics service. Using the readings for this week, the Google Analytics website, and the Internet to address the following in a 1 – 3 page paper:

  • Explain why you chose to utilize the selected reports.
  • Examine the benefits and drawbacks of the selected reports.
  • Develop a scenario illustrating the opportunities and drawbacks of how each of the selected reports might impact current performance of the web site.
  • Provide potential edits to the selected reports
  • Provide appropriate examples and scholarly references that substantiate the benefits and drawbacks that you listed for these reports.

Any sources must be cited in APA format. For more information on APA, please visit the Online Library.  

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