Business Textbook Supply Chain Case

Management Assignment PROMPT #1:

DUE DATE: March 9th (23:30 EST)!!

      1.  Chapter 1: Business Textbook Supply Chain Case

Using the Business Textbook Supply Chain case at the end of chapter 1 and external research (3 sources required), write a memo (use MS Word memo template – or comparable) that discusses the changes in the current supply chain for a textbook that results from the trend to use e-texts and digital publishing. Include supply chain diagrams that illustrate the changes that will be needed from the current to the future supply chain (show BOTH the current supply chain and the future). Use PPT, Visio or other visual display to diagram the supply chains.  Show directional flows of material and information. The memo should not exceed 3 pages.

 2. Chapter 2: Using the information about Valley Kayaks provided (SEE ATTACHMENT):

Answer the questions and then provide recommendations to top management for both proposals, A and B, stating the logic/rationale for implementing the proposal. Your recommendation needs to discuss the impact on ROA using the Strategic Profit Model. (Provide calculations, and support recommendations with analysis). Be thorough with recommendations.

Note: Submit both assignments as a single MS-Word document.


Spelling, Grammar, Writing Style 10  
Business Textbook Case – Chapter 1    
  Supply Chain Diagram (showing customers, suppliers, producers, intermediaries)    
      Current SC Diagram 10  
    Future SC Diagram 10  
    Explanation of changes 10  
Strategic Profit Model Problem – Chapter 2    
Strategic Profit Model used to calculate/display ROA – Part A Recommendation 15  
Strategic Profit Model used to calculate/display ROA – Part B Recommendation 15  
Total Points 70  

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