Microenvironmental Trends For Perry’s

Perry’s is an ideal department store, see more information in assortment planning.

Please write 2 and half pages essay regarding to requirements below.

For microenvironmental trends, you will be analyzing the competitive and consumer landscape within the Washington D.C. MSA.

o Identify 3 main competitors in the area. How do they differentiate themselves? How will Perry’s be able to compete?

o Who are your customers? Develop a consumer profile of your customers and how Perry’s can best serve them. Provide a holistic description of your target market.What are their preferences? What is important to them? Use VALS information and segmentation information to develop your overview.

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