Emirates faced its biggest challenge from the drop in oil prices and the growth in terrorist attacks that have led to a decline in demand. Many companies, particularly
in the Middle East, have been cutting back on travel for their employees, reducing the premium revenue that Emirates has been generating from first and business class passengers.. . . . . . . . . . . . . . . . . . . . . . . . . . .
***Case analyses should answer the following questions:
1) What are some of the important issues confronting the company that is the primary subject of the case?
2) how might external developments or the company’s own actions have been responsible for these issues( do try and relate to the concepts and frameworks covered in the course till date)?
C) if you were the CEO, what course of action would you pursue to address each issues? Using material from course, explain how you could implement these, how they would address each issue, and what potential risks may exist.

**should be written in essay style( time new Roman, 12pt front, double-spaces, 1 inch margins)

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