Pierre Omidyar sat down at his computer to write the code for what would become the business known as eBay

Pierre Omidyar sat down at his computer to write the code for what would become the business known as eBay.

Case Study Pierre Omidyar sat down at his computer to write the code for what would become the business known as eBay. The San Jose, California-based company has 31,500 employees and $14 billion in revenue and has made Omidyar, now eBay’s chairman, one of the richest people in the world. Inspired by the success story of eBay, you are planning to build an online business where goods or services will trade at a fair value. Considering this case study (see below link for further reading), address the following questions:

Question One

Create a detailed PESTLE analysis based on the case study provided and discuss what you need to consider in making your decision to start an online business a reality. Identify factors that may impact on your success in this new venture. (750 words) (25 marks) (LO4)

Question Two

Construct a table identifying the relative strengths and weaknesses of the various legal frameworks you may need to consider in making your decision. Consider for example, the new GDPR framework, Consumer Right framework or any other legal framework of your choice. In addition, provide consideration for how you might seek the funding for your new online business start-up. (750 words) (25 marks) (LO 2, 3 and 4)

Question Three

Your online business ideas have identified three sectors within the UK within which you can operate. What are they? What are the differences between the three sectors? Comment on their value to the UK economy. In addition, identify at least two HR policies and comment on their importance to the modern workplace (for example Health & Safety policies and equality and Diversity policies). Finally, write a brief reflective statement comprising no more than 250 words which should form part of the appendices. (1500 words) (50 marks) (LO 1, 5)

In addressing the three questions, you may consider opportunity costs, scarcity and choice, supply and demand and any other concepts you have learnt in this module that you think is relevant.

Pierre Omidyar sat down at his computer to write the code for what would become the business known as eBay

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