Wholesome Hamburger Company

1. COURSE MODULE. Read the following paper by Professors Bassell, Fischer, and Friedman. Bassell, Myles and Fischer, Dov and Friedman, Hershey H., “The Importance of Business Ethics and Corporate Social Responsibility: A Course Module” (August 17, 2015). Available at https://ssrn.com/abstract=2646295 or http://dx.doi.org/10.2139/ssrn.2646295. 2. VIDEO. Watch the following video on ethical reasoning. Bassell, Myles and Fischer, Dov and Friedman, Hershey H., “Ethical Scenarios: Improving the Bottom-Line of a Business” (July 15, 2015). Available at https://www.youtube.com/watch?v=-qN-9tfMoWI. 3. SCENARIOS. Read the following two scenarios. Scenario 1: Wholesome Hamburger Company Suppose you work for the Wholesome Hamburger Company, which owns 100 fast-food restaurants in the state of California. In response to a severe drought, the state government has required residents to use less water. During the drought, the government will continue to allocate and subsidize water for businesses. That is, the Wholesome Hamburger Company will not incur any additional fees or restrictions for using water to manufacture its products. The company uses the following amounts of water, respectively, to produce each product. The head of the company has asked you to propose a strategic plan for the company’s future. GALLONS OF WATER PRODUCT 1,800 1 pound of beef 12 1 head of lettuce 2 1 walnut 468 1 pound of chicken Scenario # 2: Chicken International Group Suppose you are the CEO of a chicken-processing company. The vice president of marketing recommends that you start labeling the chicken products as “free range” in order to charge 20% more. Doing so would greatly improve profit margins. Legally, in order to market your products as free range, you must open the henhouse door for at least 5 minutes per day. Within this five-minute period, you observe that all chickens have access to the outdoors but only a small percentage of the chickens wander outside. Moreover, you may legally use the term free range regardless of space per chicken, number of chickens, or amount of time spent outside. As the head of the company, you must propose a strategic plan to your executives. 4. WRITING. Write two short papers (500 words minimum per paper), one for each scenario. Review the expectations below for ethical reasoning and written communication.

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