Enchanted Kingdom: The Place to Be Essay

Enchanted Kingdom: The Place to Be Essay.

Enchanted Kingdom is a theme park in the Philippines. It is located in Santa Rosa City, Laguna, about 29 kilometers from manila. It is has a land area of 17 Hectares (14 Acres). The park is managed and operated by Enchanted Kingdom Inc. Formerly name Amtrust Leisure Corporation. Enchanted Kingdom is a member of International Association of Amusement Park and Attractions. It was opened on July 28 1995 surprisingly with huge of customer.

Enchanted Kingdom complete variety of amazing park zone, First is the Victoria park which you can see the grand carousel, victoria scrap book souvenir, parkside sweet & Culinary delight and grand era gifts.

Second is the Portabello park, the largest attraction in Enchanted Kingdom you can found here the excitement of 4D Film Theater, Fying Fiesta-Wave Swinger, Rio Grande Rapids, the river rafting ride, shake rattle and roll which is the hunted attraction and last is the extreme Paintball. Here also at Portabello Park you can buy food, drinks and souvenir. Third is the Boulderville is a zone in Enchanted Kingdom that treats for the kids, and these zone has prehistoric theme with dinosaurs as main characters and the most exciting attraction here is the boulderville express – Train Ride, Bumbling Boulders – The Teacups, and the stone eggs the kiddie Ferris wheel.

Forth is the Midway Boardwalk is colorful and carefree zone inspired by coney island known as “american playground” that can enjoy the performance of mime artist, jugglers and clowns.

The main attraction here is the Anchors away called Pirate Ship Ride, the Dodgem called Bumper Cars, The roller skater called mini roller coaster, Steeplechase arcade – Arcade Game, Up Up and Away called Balloon Ride, Wheel of Faith called the Ferris wheel and the last Extreme Tower Ride called the Drop Tower. Fifth is the Brooklyn place is the a theater and shopping zone designed year 1940, Here you can enjoy the following attraction the Broadway and brooklyn shows, Funhouse Express, parade at the cobblestone street and last the simulator ride. Sixth is the Spaceport zone inspired by sci-fi films and NASA space program that have 11 story high space shuttle can take you upside down turn six times. The main attraction here is kart racing, all terrain vehicle and the most exciting Vekoma Boomerang roller coaster.

Seventh is the Jungel Outpost that offers you jungle adventure. It was designed after the amazon jungle. A tranquil swan lake, Safari shootout, jungle log jam, and amazon hoop shot are among the adventure that you’ll enjoy there. The Last exciting to be adventure here in enchanted kingdom is the EK BIKI water world is a first world class inflatable water park in the Philippines. It has variety of six giant inflatable swimming pool with slides games and ride that families can enjoy in a safe hygienic water environment. After long day, enjoying the magic fun here in enchanted kingdom were not done because at the night they have a shower of beautiful fireworks and that is only at Enchanted Kingdom.

I.Time Context
The specific case happened in middle of the year 1997.

II.View Point

The point of view of the Top Management is assumed. The group believes that because the management is majorly concerned with the company’s performance, and likewise, are the most knowledgeable in the field. In this case, the top management considered the Market Situation: Strengths- Weaknesses-Opportunities-Threats Analysis


• Pioneer theme park in the country
• Spacious and quite accessible land
• Difference to other carnival offerings (seven fantastic theme zones, wide variety of food outlets, especially shops, and video game centers, musical entertainments, and fireworks display every weekend)
• Imported image (accreditation with International Theme Park, Inc. and “service” training from Disney USA of all crew members)


• No major rides and attractions were added to the park within the last four years
• Plunging park attendance


• Increasing population in the Philippines
• Relatively young population


• Precarious economic conditions prevailing
• Economic downturn that lead people to cut leisure expenses (change in lifestyle)
• Seasonality faced by the industry (irregular demand)
• Burgeoning competition from other recreational establishments
• Currency crisis in their land

Enchanted Kingdom: The Place to Be Essay