WOrkplace Communications portfolio /30 Marks (20% of Final Grade)Approximate Time Requirement: 8-10 hours For Assignment 3, you will be required to create a portfolio of 11 items showcasing your skills….
Discuss whether you feel the names of sports teams or mascots is an ethical issue for sport marketers to address.
WEEK 5 FORUM
This week we’re discussing core products and product extensions. There is a great deal of controversy over certain sports mascots and team names. For example some people have issues with using Native American names for mascots or team names. Examples include the Washington Redskins, the Chicago Blackhawks, the Cleveland Indians (who have committed to phasing out Chief Wahoo) or the Kansas City Chiefs? Others may have issues with names such as the Titans, Spartans, Trojans or Crusaders? This also includes gender issues in names such as the Warriors and the Lady Warriors? Please share your thoughts on the following:
- Discuss whether you feel the names of sports teams or mascots is an ethical issue for sport marketers to address.
- Should sports leagues have the ability to force teams to change their name if it is offensive to some of their fans? Why or why not?
- What are your thoughts about this controversial issue? Should some sports teams consider changing their team names and/or mascots?
Moten, M. (2018, May 21). Professional sports marketing. University Wire Retrieved from https://search-proquest-com.ezproxy2.apus.edu/docview/2042326359?accountid=8289
Nichols, B. S., & Gardner, J. (2017). Corporate Reputation and Cause-Related Marketing in Professional Sports: The Case of Devon Still and the Cincinnati Bengals. Sport Marketing Quarterly, 26(3), 168–175.
Jordan, T., Upright, P., & Forsythe, S. A. (2017). Social Media and Relationship Marketing in Community Sport. KAHPERD Journal, 55(1), 8–19.
Brison, N. T., Byon, K. K., & Baker,Thomas A., I.,II. (2016). To tweet or not to tweet: The effects of social media endorsements on unfamiliar sport brands and athlete endorsers. Innovation : Management, Policy & Practice, 18(3), 309-326. doi:http://dx.doi.org.ezproxy2.apus.edu/10.1080/14479338.2016.1237304
Havard, C. T., & Dalakas, V. (2017). Understanding the marketing implications of sport rivalry: What we know and where we are headed. Sport Marketing Quarterly, 26(4), 199-203. Retrieved from https://search-proquest-com.ezproxy2.apus.edu/docview/1984633813?accountid=8289
Laveay, F., Callison, C., & Rodriguez, A. (2009). Offensiveness of Native American Names, Mascots, and Logos in Sports: A Survey of Tribal Leaders and the General Population. International Journal of Sport Communication, 2(1), 81–99.
Davis-Delano, L. (2007). Eliminating Native American Mascots: Ingredients for Success. Journal of Sport & Social Issues, 31(4), 340–373. https://doi.org/10.1177/0193723507308251