HW#2 – Comparison Shopping & Country PESTS Infographic 75 Points OVERVIEW: As a product developer, there are 2 keys points to successful product lines – know your customer (target market)….
The assigned company is Apple
· Industry History
o Market and Industry Definition
o Major Competitors and Descriptions
§ Who are the top 3 competitors?
§ Strengths and weaknesses of each
§ Competitor Strategies and niche
· Product History
o Product features
o What problem does product solve
o Product Category Sales
o Previous Performance Versus Competition History
o Estimated Market Shares