Organization Plan

The assigned company is Apple

2 pages

· Industry History 

o Market and Industry Definition 

o Major Competitors and Descriptions 

 § Who are the top 3 competitors? 

 § Strengths and weaknesses of each

 § Competitor Strategies and niche

· Product History

o Product features

o What problem does product solve

o Product Category Sales 

o Previous Performance Versus Competition History 

o Estimated Market Shares 

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