HW#2 – Comparison Shopping & Country PESTS Infographic 75 Points OVERVIEW: As a product developer, there are 2 keys points to successful product lines – know your customer (target market)….
Cosmetik L.C. is a company dedicated to the production and sale of cosmetic products. He has been in the market for more than 20 years, he was born in a small town in Alicante (Spain), and now he sells in Spain, France, Italy and Holland.
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Cosmetik L.C. is a company dedicated to the production and sale of cosmetic
products. He has been in the market for more than 20 years, he was born in a
small town in Alicante (Spain), and now he sells in Spain, France, Italy and
In the last two years, the company has suffered a decrease in sales in the Spanish
market, specifically, the previous year did not reach the targets set. This fact has
triggered all the alarms in the Executive Management Board, and they have been
put in place to prepare an action plan with urgent measures.
As part of this action plan, a new Sales Manager was hired, and the first step he
adopted was to form a new team of salesmen, some veterans of the company
and other new hires.
As a Recruiter, you have been awarded the project to hire a commercial that must
operate in Spanish and French territory. The mission of this is; carry out the
promotion, sale and distribution of products or services of the company,
according to the guidelines of the Commercial Management, maintaining and
increasing the client portfolio.
Since it is a fictitious case, you can add information that you consider necessary
to be able to solve it, as long as it is coherent with the situation and with what we
ask in the statement. To carry out the selection process, you must follow the
- Analysis Phase: develops the process analysis phase following the
steps indicated in Module 2;
a. Evaluate the selection needs of Cosmetik L.C.
b. Analysis, job description and data collection.
- Formulate 3 Curriculum Vitae
- Application Phase:
a. Recruitment of candidates.
b. Shortlisting CVs.
c. Setting up the interview: explain how you would make these calls
to the two candidates.
d. Application of tests.
e. Plan a job interview:
i. Define the objectives of the interview.
ii. Plan the physical space.
iii. Plan the content of the interview according to the profile
created (design a summary script of the points to be
- Evaluation and integration phase: you must decide which candidate is
the best candidate for the position.
- Integration of new employees process: Design a welcome plan