Likert-type scales

BEAR Module Questions:

In question #1 below, your team are to rate each of the 25 variables (in five sets) listed on Likert-type scales ranging from “Not at all adequate” to “Highly adequate.” After rating the first set of five variables (within “demographics,” for example), you are presented with question #2 below, which asks you to justify your ratings of each variable. After you rate and justify all five sets of five variables each, answer the four parts of question #3.

1.   Your Analysis: Rate It

Listed below are five variables that may influence your marketing strategy in (country name). Please tick the cell that reflects your team’s assessment of the adequacy of each item.

 Not at all adequate (1)Somewhat adequate (2)Adequate (3)Highly adequate (4)
1.3Physical Infrastructure (Mohammed)    
Roads and Highways  x 
Railways x  
Airports   x
Navigable Waterways   x
Ports   x

2.   Your Analysis: Explain the Ratings

Below are the five criteria presented earlier and your team’s rating of each. In the space provided under “Talking Points,” please explain why your team gave each criterion the rating it did. For each criterion, list at least three specific points drawn from your team’s evaluation. Describe the team’s rationale in full and be prepared to defend each reason you list.

(See question #1 for individual variables for which you will justify your ratings)

2.3.   Physical Infrastructure

2.3.1

2.3.2

2.3.3

2.3.4

2.3.5

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