HW#2 – Comparison Shopping & Country PESTS Infographic
As a product developer, there are 2 keys points to successful product lines – know your customer (target market) and know your competition. In developing your design concept for your course project, you have already identified in HW#1 who your target customer should be. Next you need to research your competition. Not only can you better understand their product quality and price point (Part I) to make sure that your product is competitive but you can also learn about their sourcing strategy (you’ll cover this in Part II).
PART 1 – COMPARISON SHOPPING – 40 pts.
In order to complete this portion of the assignment, you will access online a mid-tier or better/contemporary retail site/store that….