Email & Landing Page Exercise

Text Box: Your name _______________________________

Text Box: Your name _______________________________Email & Landing Page Exercise (35 points possible)

Instructions: Create an email marketing campaign in Mail Chimp or other software.

Resources: text book chapter 9 and especially Table 9.1.

Writing requirement: Fill this out as a form not as an essay. Please repeat the full questions in your document, rather than using just numbers and letters.

References: use APA style for referencing sources. Include two or more references: the text book and one other source.

Assignment Worksheet

  1. Name your email marketer: (this can be fictional)
  • What email and landing page strategies will you use?

(expectation two to four sentences. See the text or other credible sources for ideas.)

  • Define your target audience.
  • What is your list source? Is it permission-based (how or how not)?

(expectation one to two sentences)

  • What is the objective of the email marketing campaign?

(expectation one to two sentences)

  • Provide:

Subject Line: ___________________________________________

From Line: _________________________________________________

  • How will your subject and from lines get your email opened and avoid spam filters?

(expectation one to two sentences)

  • What will the landing page for the email accomplish, and what will it include (such as registration, more information, order form)?

(expectation one to two sentences)

  • Draft your email in Mail Chimp or other software and attach a copy – such as a screenshot (not a link) within this document. Be sure to WRITE COMPELLING COPY, INCLUDE A STRONG CTA/OFFER, USE GRAPHIC ELEMENTS TO ENGAGE READERS, INCLUDE CAN-SPAM required links, INTEGRATE WITH SOCIAL MEDIA.
Email Marketing Exercise 35 points possible) – Rubric
CONTENT (70%)
Thoroughly completed worksheet with strong insights and application of course concepts. Used creativity as well as marketing strategies. (Creativity especially counts in the email draft itself!)
POSSIBLE POINTS
24.5
USE OF COURSE CONCEPTS & REFERENCING (20%)
Used digital marketing course concepts well and often. Included two or more references: the text book and one other source. Used APA style for referencing sources. Listed references at bottom of worksheet, and each one has at least one in-text citation the worksheet itself.
POSSIBLE POINTS
7
WRITING (10%)
Completed this as a form not as an essay. Please repeat the full questions in your document, rather than using just numbers and letters.
Clarity, construction and grammar are at an academic level.
POSSIBLE POINTS
3.5
TOTAL POSSIBLE POINTS
35
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