Gain insights into the strategy-making processes of different types of organizations (Lo 1.7).

  1. Gain insights into the strategy-making processes of different types of organizations (Lo 1.7).
  2. Understand issues related to strategic competitive advantage in diversified organizations (Lo 2.2)
  3. Identify appropriate strategies for different situations (Lo 3.1).

From real national/international market, select any type of strategic alliance between two firms and answer the following questions:

  1. Briefly introduce your chosen firms, partners of alliance (Industry, nationality, size…). (1Mark)
  2. What type of strategic alliance that form your selected firms? Explain its different reasons. (1Mark)
  3. Is this alliance successful? Justify. (1.5Mark)
  4. What is the method used by the firms to manage their cultures after alliance? underline the pros and cons of this method.(1.5Mark)
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