Discuss the pros and cons of using the following media in an ad campaign

Discuss the pros and cons of using the following media in an ad campaign:

Print
Billboard
Radio
Television
Social Media
Digital

Include the following information for each medium on the list:

When might you use each form of media?
What are the pros of each form of media?
What are the drawbacks to each type of media?
Which audience(s) would be most suitable for each type of media?

Create a 12 slide PowerPoint with detailed speaker’s notes to the assignment.

Use 3 references

Due 12/21

Choose a television/visual advertisement that has caught your attention. The ad will need to convey identifiable values in some manner.

Consider the product being marketed through the ad and the values conveyed through the product.

Write a 1,050 word analysis that addresses the following:

Name of the product being advertised
The target audience for the product
How placement of the advertisement is intended to reach the audience being targeted
Frame-­by-­frame description of the visual and aural action taking place in the ad. What aspects of the ad are meant to catch the audience’s attention?
Values being communicated through the advertisement. What values does the company support? You will need to research the company’s website and publicity documents, such as newspapers to find information about the company’s values.
How the company’s values are reflected in the advertisement. Discuss the use of appeals used in the ad.
The social context of the ad. How does the cultural context of the advertisement affect the targeted audiences’ perceptions about the product?

Use 3 references

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