How does the native advertisement example fit into the overall page?

Native Advertising

Instructions: View this video on native advertising. Please be advised that this video contains some offensive language.

1. Explore your social media and news sites such as Facebook, Twitter, YouTube, Google, Yahoo, CNN, NYTimes, Buzzfeed, Pinterest etc., and analyze the native advertising or sponsored content that you find on the pages you view. Follow some links to discover who is creating this stuff.

2. Respond to the following questions in complete sentences and paragraphs.

Observation Questions

What is it?

  1. What types of native advertising or sponsored content do you see on your social media pages?
  • What types of native advertising or sponsored content do you find on other websites you visit?
  • How can you tell that is it native advertising?
  • Why is the example considered a native advertisement?

Why is it there?

  1. How does the native advertisement example fit into the overall page?
  • Would a user be likely to recognize it as an ad? Why or why not?
  • Why did you get this particular kind of native advertising or sponsored content?
  • What information was gathered about you in order for this content to be placed here?

What impact does it have?

  1. What do online marketers know about you? Does it matter to you how much they know? Why or why not?
  • What are the potential consequences of online ad personalization?
  • Is native advertising or sponsored content beneficial or harmful?
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