Sales Letter Project

Write a Marketing Sales Letter of any aviation related product or service that you would like to promote. The goal of any sales or persuasive letter is to sell the product/service or persuade a reader to take the recommended course of action. You will sell your product or services by building value, not by selling price. There is no definite number of paragraphs required; I will be grading based on the quantity and quality of rich detail. It is acceptable to write onto or even fill up a second page for this letter; you may include photographs, pictures or other graphics, but I will not evaluate these as part of your grade.

Marketing Sales Letter Writing Tips:

Be friendly and concerned about the customer’s interests.
Use simple language.
Use testimonials or mention achievements and credentials to build trust.
Make a good offer or provide incentives.
Call to action is very important; always include contact info.

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