How does it work in terms of rhetoric and genre? How does it target a particular audience with a particular message? Is it effective? Why?

You are tasked with analyzing the official trailer for Crimson Peak, available here (cut and paste into your browser): https://www.youtube.com/watch?v=oquZifON8Eg

How does it work in terms of rhetoric and genre? How does it target a particular audience with a particular message? Is it effective? Why?

Briefly (approx. 350-400 words) make an argument about and analyze the trailer’s rhetorical situation. You won’t be able to talk about everything. You’ll need to make a specific argument by taking a particular angle. Ask yourself: What kind of movie does the trailer advertise? What sort of audience member is it envisioning? How do you know? A good trailer will sell itself many ways to many different audiences – your job is to pick one angle and analyze!

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