Incentive Plan

Select a professional sports team, college athletic department, or other sport related organization to serve as the basis for your plan. Please select an incentive-based promotion to entice fans to attend an event. Be sure to support with a minimum of three academic references. In approximately 950 words, please justify the use of the promotion for your specific market.

Upon completion of each of the individual assignments, students may combine all together for a comprehensive strategic plan (although this will not be submitted for a grade).

Choose a sport organization for this plan to be used throughout all assignments and include the sport organization’s name in each assignment (i.e. LA Lakers,, Tampa Bay Buccaneers , Boys and Girls Club) 

Please do not write a sentence like this: “This assignment will be written for the sport organization of the Tennessee Titans.” Just be sure to identify the organization in the flow of the writing.

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