The Smartphone Industry

The module for this assignment is Applied Strategy, this assignment is about the industry analysis of the smartphone industry. You should include in an A2 poster the industry’s competitive characteristics and a critical macro-environmental factors affecting the industry. For example, you should include the PESTEL analysis, Porters Five forces and the Industry life cycle.
Please note it should be only ONE A2 poster, preferably in a landscape form and presented in a good, creative way whereas the flow of information and graphics are connected and not complex.
Please note that the references should be included in the bottom right hand of the poster.
Below I have attached the assignment brief, marking grid and two poster examples that will help you and give you an idea of how the structure should be done and what should be included.

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