Scope & global strategy

Instructions

1. Support each main post with at least three credible references:

– One source from the course readings

– One scholarly source derived from your own research

– One professional source derived from your own research

Topic 1. Scope & global strategy

Khana Lecture

Read the Khanna, T. (2005) lecture above, and then:

Choose two companies, one from A & one from B in the table below that are operating in different industries. Companies are chosen on first come first served basis.

– Post your choice of companies under the next topic below, and include your name and companies in the title of the posting e.g. Schuller – Citibank & Honda

– Research the companies and in not less than one page (net), discuss the dimensions of their competitive strategy/scope, and how they deal with the global complexities of their industry.

– All posts should be under this topic (and not the company-choice topic)!

 IndustryCompany ACompany B
1BankingCredit SuisseCredit Agricole
2FMCGSUnileverP&G
3AutoMercedes BenzToyota
4TechnologySiemensPhillips (Dutch)
5PharmaPfizerGSK
6IT ServicesIBMInfosys
7ApparelRalph LaurenHugo Boss
8FoodKraftKellogg’s
9ElevatorsOtisSchindler
10ShoesAldoBally
11WatchesOmegaMont Blanc
12Luxury goodsArmaniGucci
13AutoLexusHonda
14 Cell PhonesSamsungHuawei
15 ApparelArmaniLevi’s
16 PrintersHPEpson
17 BankingWells FargoChase
18 AutoBMWNissan
19 Cell PhoneAppleMotorola
20 PharmaceuticalsGileadBayer (Germany)
21 DetergentTidePersil
22 CerealsKellogg’sGeneral Mills
23 SupermarketsHarris TeeterFood Lion
24 AppliancesWhirlpoolHaier (China)
25 FurnitureRooms to goIkea (Sweden)
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