What differentiates core values from core purpose?

According to Collins & Porras (1996), vision is one of the most overused and one of the least understood words.
According to the authors, a well-conceived vision consists of two major components: core ideology and envisioned future. 

Why are these two components important in a vision statement? Define what each stands for and how each can impact the direction of your company. 

What differentiates core values from core purpose? 

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