The paper is to be written in MlA format with app research in the essay on Psychosis in the news. I will leave the rubric in files and the syllabus…..
What were the key factors behind Douyin’s success in China?
Discussion Points – TikTok’s Rise To Global Markets
- Elaborate on the acquisition, activation, retention, referral, and revenue model (AARRR) to analyze the impact of local network effects on digital platform growth.
- Understand the challenges, partially the liabilities of outsider ship, that stall network effects when crossing national borders.
- Explore the strategic tradeoffs of harnessing global network effects by bringing users together across countries and cultivating local networks in multiple countries.
- What were the key factors behind Douyin’s success in China?
- What were the main challenges that TikTok faced outside of China? How did TikTok respond to these challenges?
- Why did TikTok acquire Musical.ly to enter the North American market?
- Could combining Musical.ly and TikTok into a single platform help overcome TikTok current issues?