Select a company with a significant e-commerce strategy

Pt. 1

 For each of the following points/questions, write an essay. Be sure to completely answer all the questions for each bullet point. Support your ideas with at least three (3) citations in your essay. Combine the two sections into one paper. Make sure to reference the citations using the APA writing style for the essay. The cover page and reference page do not count towards the minimum word amount.  

Web Case Analysis

Write a minimum of 1,250 words on the following question(s).

Select a company with a significant e-commerce strategy. (Alternatively, if you have entrepreneurial aspirations, use your own entrepreneurial business model as the context for analysis). This company could either be your own home or work organization or it could be another organization of your choice or choose the entrepreneurial context as noted above. Using the Porter five forces model, describe some of the current dynamics in the firm’s industry which are creating either strategic opportunities or strategic threats to existing business models. Pay particular attention to the dynamics of the industry, i.e., how is the industry changing in terms of the five forces. Use web research to provide specific examples and support your argumentation. Your essay should give greater emphasis to those factors that are most relevant strategically. 

Pt. 2

Strategy Analysis

Write a minimum of 750 words on the following questions:

This is an exercise in thinking about the concept of strategic partnerships. If you were advising the US Postal Service on seeking out strategic partners to help them augment their e-commerce strategies and overall value proposition, which strategic partners would you choose and why? What role would the strategic partner play in the overall value proposition of the Postal Service. What value would you hope to be generated from this collaboration?   How might the Postal Service effectively negotiate to convince such strategic partners to ally with them in an overall competitive initiative? How might a “win-win” be created for both companies.  

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