Harley Davidson’s Study

Paper 001 Harley Davidson’s Study In Terms Of Strategy Management

1. Identify Harley- Davidson’s strategy and explain its rationale

2. Compare Harley Davidson’s resources and capabilities with those of Honda. What does your analysis imply for Harley’s potential to establish cost and differentiation advantage over Honda?

3. What threats to continued success does Harley-Davidson face?

4. How can Harley-Davidson sustain and enhance its competitive position?

Paper 002 Harley Davidson Strategy Problems Slowing Domestic Growth Untapped Potential in International Markets Analysis Industry analysis Porter’s Five Forces model SWOT Analysis Individual Key Success Factors International Growth Paper 003 Case 21 Analysis: Harley-Davidson This case study is about Harley-Davidson, Inc Five-Forces Analysis Brief SWOT Analysis Paper004 Harley Davidson Case Study Harley-Davidson: At Last Marketing Mistakes and Successes (such as size, women, quality,….)

Paper 005 Harley Davidson

1. Attitudes represent what we like and dislike with respect to a given object (e.g. a product, a brand, or a service) and help to direct our behavior. To aid in the success of their products, Harley Davidson has tried to change the consumers’ behavior by changing their attitude about the motorcycles.

2. In the 1970’s and 80’s, Harley Davidson was well known among the bike gangs. These gangs became their reference group that consumer’ associated with the Harley Davidson motorcycles.

When you would see a Harley Davidson motorcycle you would wonder if the rider was a group member of the Hell’s Angels Paper 006 Harley Davidson Alternatives Alternative One Alternative Two Alternative Three Recommendation

Paper 007 Harley Davidson Case Analysis Paper 008 (Different from Above) Harley Davidson Case Analysis DEFINITION OF THE CASE PROBLEM: The Harley Davidson name has been shattered into pieces CRITICAL ISSUES ANALYSIS OF THE ISSUES PROs CONs ALTERNATIVE SOLUTIONS TO THE PROBLEM …etc

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