How do they identify and rectify quality gaps? 

Quality Management 


About the Coursework

This coursework is aimed at developing a practical understanding of Quality Management issues in an organisation and the benefit QM systems to deliver better services and products to the customers or end users but also to define the way we work. We want where possible to apply or evaluate the application of Quality Theory and Quality Systems within a context of your choice. You will evaluate a selected range of issues to see how they are applied and how in your view they contribute to the organisation’s overall aims, but you may find that there are failings in which case you will progress your view backed up by robust theory or case study example of how these failings can be addressed.

In Part 1 of this coursework you were asked to identify how the organisational quality goals were derived and then to examine a contextual area of your choice. You were asked to assess a range of issues about how quality was managed and to reflect on the EFQM model or similar framework to comment on things to think about when driving policy.  In this next part of the coursework you will be asked to develop what you have found out about quality initiatives and to research how these initiatives are deployed, developed and rolled out. You will then be asked to examine quality assessment techniques and to see how quality assessment is enacted within the context you are researching and what it tells the organisation about their quality effort overall.  

If there are areas where you cannot find any information, you will then use the module material and further research to identify a solution to what you are asked.  For example if you cannot find how they assess quality gaps in the area you are looking at then you will suggest how this could work and what the advantages are. 

The coursework is one continuous piece of work as already described but broken down into two parts. You can see from the Study Guide the submission times for each component. Part 1 and Part 2 will each attract 50% of the marks available.

The word count for each part is around 1750 words. This excludes diagrams, tables, appendices, bibliography, references etc.

You should ensure that all work is referenced properly, see the bit on Harvard referencing in Module Information in the VLE if you are unsure.


The aim of this part of the coursework is to continue the top down appraisal of the quality system within the enterprise you are researching. Again you will identify some broader initiatives in each of the categories outlined but then state how it is implemented within the context area you are researching. For example if you were looking into Quality in HRM you might identify what they say about the Training and Continuous Personal Development (CPD) in their Quality policies, i.e. how this should be done, then examine your context area to check if this is really done and to what level. In other words are there gaps between what policy states and what actually happens. You might then discuss how this gap could be rectified by drawing on the materials in the VLE, or other research to suggest what they should do. You could follow this method for each of the areas you will examine.

Your second research report therefore should follow the following Format. 


Here you will describe in overview why Customer Service is important to the enterprise you are researching and in overview how they assess whether they are fulfilling their targets in this area. You should also identify how their customer service metrics link to their overall organisational quality policy. You will also identify what external partners there are e.g. suppliers of products or services to the company your are investigating.   

Assurance and Quality of Service 

You will discuss how they go about defining quality of service. 

How do they identify and rectify quality gaps? 

What data around the “Voice of the customer” do they collect and how do they use it in Quality Function Deployment?

How do they identify cost of quality and the recovery methods from poor service?

What methods do they use to assure that their product or service is of a quality standard? 

Here you may look at the standards they wish to achieve and the measures they use to assess this. You should discuss how the Baldridge Self Assessment method could work for them, if they are not using something similar. You should identify where possible the metrics and targets used in this assessment.

Quality in Human Resource and Partnering policies  

Here you will identify how they go about identifying what skill sets are needed to develop their quality product or service.

 How do they identify their training requirements? 

How are the training initiatives developed and assessed as fit for purpose? 

Is the Investor in People programme important? If so why or why not?

You will also look at how they assess their business partners for quality of product and service. 

What methods are they using and what standards they applying? 

Are there any accreditation schemes for assessment partner’s products and performance that they can use as benchmarks? 

Developing Knowledge Transfer 

How is Knowledge Transfer developed and implemented? 

Here you could examine the use of the quality manual, mentoring, quality circles, links with training etc. 

How are the areas of expertise identified and that expertise captured for future use? 

How do they assess their knowledge management in terms of its contribution to the quality effort?

How is new information or new ways of doing things distributed to employees? 

Assessing Good Customer Relations

How is Customer Relationship Management (CRM) principles deployed within the area you are looking at? 

How is the Customer data assessed to provide better products, services or communication channels? 

What customer metrics are they assessing?

How can these metrics be used to develop a better product or service?

Some of these are marketing issues so you may wish to look to that functional area to find the information you need.


In this section you will draw together what you have learned about the company’s commitment to quality in the areas you have discussed in this report and any gaps you have found. You should then draw some identifiers as to whether, in your opinion, they are successful or not in these areas.


Useful documents or other stuff that you have collected to illustrate your research.

You should of course submit a list of references to the sources you have used in your research.

find the cost of your paper

Compare and contrast the self-cultivation philosophies in Buddhism and Yoga

Compare and contrast the self-cultivation philosophies in Buddhism and Yoga, especially the Buddha’s Eightfold Path and Patañjali’s Eight Limb Program (making clear the similarities and differences). Then explain what contemporary….

Grantee Organization, Project Staff, and Other Project Resources

VI. Grantee Organization, Project Staff, and Other Project Resources:  a. Describe the qualifications of the grantee organization to conduct the project. b. Provide a brief description of the project director, staff,….

Perform a journal article search on “developing products and services”

Perform a journal article search on “developing products and services” With reference to the dimension of product design, which elements are of the greatest consideration: Does the product meet customer….