Market Segmentation

Think about a company that could use segmentation based on “jobs” (or benefits to customer) to help grow the market potential of its product.  The milkshake example from the assigned article is a great example.  After you describe different “jobs” segments for the product, you need to discuss what the company can do to grow sales in those segments.  It is possible, as discussed in the milkshake example, that you need to suggest ways of either modifying current products or creating new products for some of the segments.

If you think about this carefully, you may notice that thinking this way is in line with the blue ocean concept.

find the cost of your paper

Discussion Forum: Course Reflection

ILOs Understand the general nature, purposes, and techniques of literature with a sense of its relationship to life and culture. Recognize a representative selection of literary works by major writers….

The Value Of The Humanities

Required ResourcesRead/review the following resources for this activity:  Minimum of 1 scholarly source  Use textbook Chapter 1 Initial Post InstructionsFor the initial post, address the following: What is the value….

Assignment: Designing a Plan for Outcome Evaluation

SOCW 6311 wk 10 Assignment: Designing a Plan for Outcome Evaluation Social workers can apply knowledge and skills learned from conducting one type of evaluation to others. Moreover, evaluations themselves can….