ILOs Understand the general nature, purposes, and techniques of literature with a sense of its relationship to life and culture. Recognize a representative selection of literary works by major writers….
Should Airbnb have entered the Chinese market in the 1st place?
Answer these questions alongside your case
- Should Airbnb have entered the Chinese market in the 1st place?
- If Airbnb continues with its entry into the Chinese market, how should it best position itself? Should it use its established formula, or localize?
- If Airbnb localizes, what are the possible ways of localizing? Which one should it prioritize?