Should Airbnb have entered the Chinese market in the 1st place?

DUE: 5/4

Answer these questions alongside your case

  1. Should Airbnb have entered the Chinese market in the 1st place?
  1. If Airbnb continues with its entry into the Chinese market, how should it best position itself? Should it use its established formula, or localize?
  1. If Airbnb localizes, what are the possible ways of localizing? Which one should it prioritize?
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